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Education Sessions
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Keynotes

Thursday, 8:30 a.m.
Honorable Rick Baker
Mayor, St. Petersburg

Thursday, 7 p.m.
Michele A. Russo
McGraw-Hill Construction

Education Sessions

As of June 3, 2009
(Preliminary)

FGBC Certifying Agent Course – Additional Fee: $399
This 2-day course will provide technical instruction on whole house construction methods to achieve environmentally sustainable, energy efficient and durable housing. It is a comprehensive workshop on building science principles that include building envelopes, resource and energy efficiency, water conservation, and indoor air quality. Day 2 will focus on the FGBC Green Home Standard and certification requirements as well as the role and responsibility of the FGBC Certifying Agent. Successful completion of the exam entitles you to register as an FGBC Certifying Agent. View the Agenda
Instructors: Eric Martin, Senior Research Engineer, and Charles Withers, Senior Research Analyst, Florida Solar Energy Center, Cocoa, FL; Terry Janssen, EcoTech Water, LLC, St. Petersburg Beach, FL

Successful Grant Writing - Additional Fee: $49
Successful grant proposals are ones in which the project goals and objectives of the grantee and those of the granter are in agreement. Get expert guidance on how to successfully identify and submit grant proposals. This course will review possible sources of funding, including economic stimulus funds,  and eligibility factors. You'll learn what the most common mistakes made are in grant applications and how to write winning funding requests.. You'll also learn what to do in the event your grant application is rejected. Following Dr. Katsvairo's presentation, Ms. Rubin will discuss opportunities and challenges faced when applying for and executing stimulus funding. She will analyze potential opportunities for funding and review strategies to develop, manage and implement new programs. Four policy areas will be explored: Energy (renewable and alternative), green infrastructure, water conservation, and waste management.
Speaker: Dr. Tawainga Katsvairo, AIRO, consultant, ArcHorizon, Tallahassee, FL; Jordanna Rubin, Program Manager, Shaw Environmental, Miami Lakes, FL

Affordable Housing Goes Green - Successfully
This course is designed to convey practical insight on how to incorporate green building applications and certification into affordable housing projects, while not imposing additional costs to the overall budget.  Discover how to evaluate new systems and technologies for appropriate incorporation into a project.  You'll also learn about life-cycle costs and second costs to sufficiently convey the value to homeowners purchasing their first home. And find out how to recognize and avoid  "green washing."

You'll also learn about the Florida Housing Finance Corporation’s green criteria for single family and multifamily developments, plus the. process of applying for financing. The presentation will also highlight research on green affordable housing and its impact on the planning process, upfront costs, and savings over the lifetime of the building.
Speakers: Cathy Byrd, President, GreenHeights Development Corp., Tampa, FL; Libby O'Neill, Senior Policy Analyst, Florida Housing Finance Corporation, Tallahassee, FL; Jamie Ross, Affordable Housing Director, 1000 Friends of Florida, Tallahassee, FL

Comparison of FGBC, LEED and NAHB Home Standards
Green is showing up everywhere and it seems everyone has their own program. Are you confused about why there are so many programs and which one is right for you and your customers. Learn about the three most important programs in Florida: The Florida Green Building Coalition Green Home Designation, the National Association of Home Builders green certification and the US Green Building Council's LEED H program. What makes them different and how to choose the one that is right for you. The presentation will cover each of the certification programs prerequisites, requirements and fees.
Speakers: Dr. Jennifer Languell, Trifecta Construction Solutions, Ft. Myers, FL; Don Carr, National Association of Home Builders - Research Center, Sarasota, FL; Eric Martin, Florida Solar Energy Center, Cocoa, FL

Cost Benefit Analysis for High Performance Buildings
This course will provide you a methodology and tools to implement cost/benefit analysis for green building clients. It will cover the basics of green benefit targeting with the client, implementing a methodology of decision making and finalizing cost/benefit analysis evaluations for decision makers.  Real project examples will be utilized. We will review current industry tools and cover new emerging technologies that will make these processes easier in the future.
Speaker: Paul Shahriari, GreenMind, Fort Myers, FL

ECOnomics of the State
Green collar jobs, economic development opportunities, new lending programs for green building, and a 2009 legislative update will be the focus of this executive-level presentation. The progress of green trends within our state depends, at least in part, on the leadership of our policy makers and the policies they enact.  Find out what policies are planned and which were recently enacted that can help the private sector further promote green industry within Florida.
Speakers: Jerry Paul, President, Capitol Energy Florida Services, Tallahassee, FL; Karen Leone de Nie, AICP, Community Affairs Research Manager, Federal Reserve Bank, Atlanta, GA; .Representatives from the Florida Chamber of Commerce Tallahassee, FL and the Florida Department of Community Affairs (Invited)

Green Building, Providing Opportunity in Today's Construction Market
From the highly-recognized McGraw Hill Construction, Michele Russo, the company's Director of Green Building Research and Communications, will highlight the most recent industry information on market opportunity for green building, will cover the size of the commercial and residential green building markets, projected growth, legislative and policy drivers as well as products and practices finding success in the market. Though the lens of the current economy, key insights into the market and its movement will be presented.

Green for Green: Lending and Alternative Financing for Green Building
Most underwriting standards, appraisal strategies and lending projects were created for conventional building approaches, so how are they being adapted to meet the demand of green building? What are financial institutions doing to foster green development? And how are government programs incentivizing energy and water efficiency, renewable energy and other green techniques in new and retrofitted construction? Green for Green will answer these questions and provide examples of projects made possible by various sources of green financing. (This presentation is part of the ECOnomics of the State session.)

Green Remodeling
Speakers: Steve Ellis, president,  MyGreenBuildings, LLC, Sarasota, FL; TBD

Greening Your Business
Greening your business operation need not be daunting.  Learn from experts how to assess your current operation and establish your baseline greenness.  Get an understanding of what matters most and how to begin.  You will learn about green business programs that guide you through the steps and reward you with certifications.  This panel offers experience and leadership in helping you chart your course.
Speakers: Trish Riley, author, Gainesville, FL; Heather Gadonniex, LEED AP, Green it Group, San Francisco, CA; Tom Franklin, Sarasota County Recycling Program Coordinator, Sarasota, FL; Karen Childress, green building consultant, Naples, FL:

Keynote Address (Opening Session) – Mayor Rick Baker
Speaker: Honorable Rick Baker, Mayor, City of St. Petersburg, FL

Keynote Address (Banquet) - Michele Russo
Speaker: Michele A. Russo, Director, Green Content & Research Communication, McGraw-Hill Construction, Washington, DC.

The Consumer Connection - Marketing & Selling Green
We all know the environmental benefits of building green but buyers need to know “what will it do for me.” How do you translate green features into homebuyer benefits and a competitive advantage? How do you keep your sales staff educated, and how do you avoid the six sins of greenwashing. Get answers to these questions and more in this peer-driven exchange of ideas and solutions. Plus learn key points in creating brochures and media events.
Speakers: Jeffrey D. Thorson, Division President, William Ryan Homes, Tampa, FL; Barbara Rogers, marketing director, BCB Homes, Naples, FL; Jane Bixler Conn, Realtor, Tallahassee, FL

New Trends in Water Efficiency
Water efficiency in household appliances, plumbing fixtures, irrigation systems and landscapes play a key role in the sustainability of any project. As Florida copes with a critical water shortage, innovative measures are needed. Learn how to benefit from the new Florida Water Star program and find out about the latest high-performance turfs and their lower maintenance benefits. You'll also see native landscaping designs and learn what exotics to avoid.
Speakers: Sylvia Durell, Senior Communications Coordinator, Southwest Florida Water Management District, Brooksville, FL; Michael N. Vanatta, Vice President, Environmental Turf, Inc., Vero Beach, FL; Deborah Green, President, Water Media Services, Longwood, FL

Photovoltaics for Dummies
What does it take to incorporate Photovoltaics into your project? What are the costs, what are the benefits, what incentives, rebates and tax credits are available to homeowners and business owners for installing PV systems. Learn the differences between a grid tied system and a battery backup system, plus the advantages and disadvantages of each. Representatives from Progress Energy and Solar Direct, with over 1,000 installs in Florida, will guide you through the process of harnessing solar power.
Speakers: Dale A. Gulden, CEO/Director of Marketing & Sales, Solar Direct, Bradenton, FL; Arthur Monahan, President, Seacoast Coast Cottage Company, Fort Myers Beach, FL; Dr. Jennifer Languell, Trifecta Construction Solutions, Ft. Myers, FL; George T. Gurlaskie, P.E., Progress Energy Florida, Lake Mary, FL

Surviving the Crunch with High Performance Housing
Discover what the latest polls indicated about consumer preferences in green building. You'll also learn about high-performance construction techniques and requirements for meeting the U.S. Department of Energy Builders Challenge.  Actual case studies will be presented by builders who have taken additional measures to reach near zero energy. Marketing strategies such as Model Center promotional material, advertising copy and approaches to developing partnerships with the Building America program and utility companies will be presented, along with value propositions that result in superior sales volume.
Speakers: Dr. Subrato Chandra, Building Research Program Director, and Stephanie Thomas-Rees, Research Architect, Florida Solar Energy Center, Cocoa, FL; Todd Louis, Director of Sales, Tommy Williams Homes, Gainesville, FL

The Latest Cost Effective Green Technologies for Home and Business
Finding green products is currently one of the most challenging aspects of green building. But this session will demonstrate there are numerous, locally available, financially attractive "green" technologies that home or business owners can incorporate into their building projects, whether its new construction or renovation. Some of the technologies have been on the market for many years, but have new incentives offered from the state and federal government.  Other systems are new to the market, creating additional options for saving money, reducing environmental impact, and improving health and safety.  Get practical examples and cost to benefit analyses that will allow you to make the right choices for your projects.
Speaker: Matt Ross, President, Eco$mart, Sarasota, FL

Eco-Friendly Sponsors

Green Sponsors

Lawson Design & Engineering
(logo coming soon)

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Refreshment Sponsors